Rencontre with Elodie Cohen,
Parisienne, jeweller designer at L'Esprit Parisien
How did you come to design jewellery?
When I was student in Arts I devoted evenings to create jewellery to link world at the same time mineral and artistic. Fascinated by painting, I found in the gemstones the shades and nuances I usually paint on canvas. I tame the stones, study it, and polish it to offer us fine, contemporary, female and timeless jewellery.
My friends said to me to expose because it was very new and attractive. So I exposed a weekend in a designer’s exposition and the buyer of Printemps Department stores wanted to sell my production. We realised a pop store in the Printemps Paris with a great success. The buyer says to me "Elodie you must create your own company and I will develop your brand in my stores".
When I was 23 and the success story started with the essential people involved in
Fashion: ‘Printemps Haussmann and ‘Galeries Lafayette Haussmann’, without forgetting province where jewellery shops are true ambassadors and partners in the international scene.
My life as a student had to interact with that of a company manager.
How do you define the Parisian style? Could you name us a "Parisienne" you like?
It is quite difficult to find words to define this "je ne sais quoi" so... Parisian. There is not one style to be a Parisian but... a lot. I think the "Parisienne" plays with the codes. She knows how to be sexy and elegant at the same time, chic but also casual. In one word she "dares" blends to assert her beauty, her charm, her seduction.
The Parisian style is the Art of the detail, this small unexpected thing, a jewel, a haircut or a special colour, a distinguished makeup. A French twist to make you so singular.
Vanessa Paradis is one of the emblematic "Parisiennes": she is sexy, fresh, sweet. She is a traditional woman but also a woman child. A Parisian who plays with codes.
What is L'Esprit Parisien for you (the Parisian spirit)?
It's my baby! The secret Parisian style address ☺
The idea was to create a warm and friendly place, an intimate "boudoir." Each period furniture - very different (Art Deco, 60's, 17th...) - was auctioned to offer to the customers an unique place where everyone feels at home.
I do like the idea that my ambassadors can take the time to discover handmade jewels in the Marais, choose a piece of jewellery to create their unique look, a reflect of who they are.
How would you define your mood board to get your inspiration?
Traveling is a fantastic source of inspiration! I've just returned from a trip to Asia with a stop in Tokyo during which we had a photo shoot for the new men's collection.
Of course, art, architecture, flowers, nature... are also sources of inspiration. In reality any "meeting" can be inspiring when you know how to give it a "second life".
What is your must-have accessory?
Without hesitation the earrings hoops, « les créoles » in French. Whatever your morphology or your style, it's always chic, elegant or casual. I call them "the little black dress of the jewel", the essential jewel.
Where is your secret place in Paris?
Everywhere but ... with my love. More seriously the Place Sainte-Catherine in the Marais, so charming, no cars, so many restaurants and a cool and multicultural atmosphere (plus it's only a few meters from my boutiques). And of course the Quais de Seine just below my house.